Marketing, a Stealth Evil

Caitlin Clark is a beautiful girl.  But now, on Facebook, there are dozens of posts about how awesome she looks in a two-piece bikini. 

Our gymnastic team is amazingly talented.  But the sports writers are focusing in on how sexy the girls are.  And Simone Biles is featured in photographs multiple posts each day, and she does not seem to mind being sexualized.  Naturally, because the TikTok culture that's natural to that generation makes being sexualized painless.

It's the guys who man the cameras, write the scripts, and ultimately make the money.  The women get a little of it, but I think it is men who profit from marketing girls as desirable sexual objects.

That's just the most repulsive aspect of marketing, but marketers are always ľying in wait to capitalize on anything that catches the eye, to make money off it.  Why do the political campaigns spend so much more money every election cycle?  Why are the candidates—in fact anyone running for office ceaselessly pleading for more contributions?  Because there are people marketing these politicians, and they don't work for free.  If you watched the opening ceremonies of the Olympics, you'll see how elaborate it has become.  It is the scaffolding for a media extravaganza.   Some of the athletes perhaps crave the excitement; after all—the managers are sure to remind them—it is to glorify the athletes.  But some of them will much rather just get onto the field, and run, or jump, or whatever they do.