Now that I've got to reading tons of ebooks from Kindle and Smashwords, I have quite a different perspective on pricing!
An actual paper book, costs about $6, and I take about 3-4 days to read it.
An e-book, on the other hand, I sometimes finish two a day. I think the authors are not focused on filling e-books with a lot of substance; they're more into hooking a reader into reading the first of a long series of books. Some of the books I have read lately seem to be just an installment in a serial novel. ('A Tale of Two Cities' by Charles Dickens was first published this way.) So if one of my e-books were to be priced at $ 6, readers would (1) expect quite a substantial book, and (2) have to be committed to all of the odd variety of topics that the book contains: college life, young children, music, television, a young drama queen, a daughter of a British Earl (even if a minor one), and so on, in the case of Westfield.
None of my books---except Yraid, and Flower shop Girl, are quick reads, as it happens, but I'm glad I priced them at 99c, now having a feel for the issues.